Social commerce is not replacing marketplaces, stores or search. It is changing the sequence of how consumers notice, evaluate and buy. Drawing on Blackbox’s SensingSG data, this perspective explores how TikTok Shop fits into a wider handoff economy, where discovery, trust, price, convenience and availability all shape whether attention becomes purchase.

SensingSG’s Q1 2026 data shows that Singaporeans continue to back the country’s overall direction, with 89% saying it is on the right track. Yet beneath that headline resilience, household sentiment is weakening fast. Economic pessimism has doubled in a single quarter, personal finance confidence has slipped to a two-year low, and the impact of global price shocks is beginning to register more sharply in daily life.

Blackbox’s latest SensingSG data shows that hawker culture remains deeply embedded in everyday Singaporean life, with 95% saying it is important and 69% calling it “very important” or “essential”. Yet this cultural mainstay is entering a more fragile phase. Rising costs, an ageing hawker population and resistance to price increases are creating a structural squeeze, leaving many Singaporeans worried that one of the country’s most defining institutions may slowly fade without more decisive intervention.

Retail Realities (New Report)
The battle for the Singaporean shopper is no longer about convenience alone. In an era of algorithmic efficiency and digital fatigue, physical retail’s greatest advantage is not speed — but certainty, atmosphere, and belonging. The mall of the future is not a warehouse of transactions, but a Third Space where people go to verify, to linger, and to exist beyond the screen.

Is your strategy ready for the "Year of the Horse"? Blackbox CEO David Black identifies eight signals reshaping Singapore's communications landscape—from Chinese brand dominance and AI disruption to healthcare anxieties and PR-IR convergence. The mandate: transform from message carrier to strategic interpreter in 2026.

In a fragmenting world, Lee Kuan Yew’s principles have evolved from lived memory into Singapore’s "active DNA". While most citizens now view his legacy as more significant than a decade ago, this is not a slide into nostalgia or personality cults. Instead, Singaporeans are using LKY’s core virtues — foresight, meritocracy, and discipline — as a moral yardstick to scrutinize the performance of current leadership.

Drawing on original data from Blackbox’s SensingSG, this essay by David Black explores how LKY's "operating philosophy" serves as a global benchmark for governance.

Real-time data isn’t just faster research - it’s a fundamental shift in how brands make decisions. In today’s hyper-accelerated markets, yesterday’s insight is already a liability, consumer preferences shift overnight and competitive landscapes transform in real-time. Yet too many brands still rely on quarterly research studies that take weeks to analyze and months to implement – by which time the market has completely moved on.

Discover how real-time intelligence transforms reactive organizations into predictive powerhouses – and why in today's Southeast Asia, clarity beats volume and decisiveness beats delay.

The final SensingSG wave of 2025 reveals a significant "Trump Slump" in Singaporean sentiment, driven by economic friction and tariff concerns. Conversely, domestic stability remains high, with Lee Kuan Yew’s legacy of meritocracy and foresight continuing to anchor public confidence ten years after his passing.

On 4 Sep 2025, Blackbox hosted the Brand Leaders Brunch: The Insight Disconnect, where 50 senior decision-makers came together to ask: In the attention economy, how do we keep research meaningful? Leading the discussion were Mansi Trivedi, who heads strategy and insights across APJ at Transmission; Jessalynn Chen, Managing Director of Labbrand Singapore with expertise in brand innovation and cultural fit; and David Black, founder and CEO of Blackbox Research. Together, they unpacked why attention isn’t really shrinking, why “trust” is too vague to act on, and why senior executives will never fill your survey — surfacing 7 key shifts every leader should know to turn feedback into genuine dialogue.

Singaporeans Steady at Home, Uneasy Abroad
SensingSG’s Q2 2025 data paints a picture of a confident Singapore — 90% say the country is on the right track, and personal financial sentiment continues to improve post-GE2025. Yet, this domestic optimism contrasts with growing unease abroad. Trump’s tariffs have soured sentiment toward the U.S., with 1 in 3 reducing spending on American goods. Meanwhile, Chinese brands are rising fast, beating out some American competitors, and reflecting a shifting trust landscape that’s beginning to shape everyday choices at home.

Nomination Day 2025 has set the tone for a competitive and closely watched election. Drawing from Blackbox’s latest data, this analysis explores what the candidate line-ups reveal about voter sentiment, leadership favourability, and top concerns — from cost-of-living pressures to rising interest in opposition rallies and political engagement.

As GE2025 approaches, the latest SensingSG findings show rising voter engagement, strong leadership approval for PM Wong and the Workers Party's Pritam Singh, and cost of living as the top electoral issue. Find out how Singaporeans are thinking, feeling, and preparing to vote.