Singaporeans Steady at Home, Uneasy Abroad
SensingSG’s Q2 2025 data paints a picture of a confident Singapore — 90% say the country is on the right track, and personal financial sentiment continues to improve post-GE2025. Yet, this domestic optimism contrasts with growing unease abroad. Trump’s tariffs have soured sentiment toward the U.S., with 1 in 3 reducing spending on American goods. Meanwhile, Chinese brands are rising fast, beating out some American competitors, and reflecting a shifting trust landscape that’s beginning to shape everyday choices at home.

Surveys and interviews have long been staples of market research, but as audiences evolve, so must our methods. This article examines the strengths and limitations of both approaches and explores how emerging AI alternatives like Blackbox Dialogue enhance data quality, respondent experience, and research efficiency, by combining the best elements of surveys and interviews.

As scams surge, how is Singapore responding — and is it working?

Scams and cybercrime are rising worldwide, and Singapore has not been spared. In 2024, public satisfaction with the government’s handling of scams rose to 72% — a significant increase from just 54% the year before. Our latest article explores what’s driving this shift in public sentiment, from landmark legislation to stronger enforcement, and whether these efforts are enough to stay ahead of increasingly sophisticated scams and uphold increased public trust.

Singapore is positioning itself as a major player in the crypto space, but beneath the surface, public sentiment is far from unanimous. While infrastructure and regulation are advancing, many Singaporeans remain wary of crypto’s risks. In our latest research, we uncover who's really investing — and why so many are still holding back. Read on to explore the interesting divides and what they reveal about the future of crypto in Singapore.

Singapore’s GE2025 may have handed the PAP a stronger mandate, but voter sentiment reveals a more complex story. Drawing on final-week polling from Blackbox Research, this analysis unpacks how ground strategy, issue salience, and digital engagement shaped the outcome — and why the Workers’ Party isn’t going away.

Tune into our Blackbox Unpacked podcast for a deep dive into the China Chic report.

We unpack how Chinese lifestyle brands are winning over young Singaporean consumers — and why quality, cultural relevance, and localisation are reshaping perceptions of “Made in China” across Southeast Asia. Listen now and download the full report.

Nomination Day 2025 has set the tone for a competitive and closely watched election. Drawing from Blackbox’s latest data, this analysis explores what the candidate line-ups reveal about voter sentiment, leadership favourability, and top concerns — from cost-of-living pressures to rising interest in opposition rallies and political engagement.

Discover how Chinese lifestyle brands are winning over young Singaporean women.

Based on in-depth interviews, this report reveals shifting perceptions of “Made in China” and what’s driving trust, relevance, and growth — from quality and culture to localisation. A must-read for anyone tracking consumer trends and brand strategy in Southeast Asia.

As GE2025 approaches, the latest SensingSG findings show rising voter engagement, strong leadership approval for PM Wong and the Workers Party's Pritam Singh, and cost of living as the top electoral issue. Find out how Singaporeans are thinking, feeling, and preparing to vote.

In the fast-paced world of insights and decision-making, traditional qualitative research methods often struggle to keep up. The need for deeper insights, faster, has never been greater. Enter Blackbox Dialogue — an innovative interview and analytics tool that's redefining how businesses and organisations gather qualitative insights.

With GE2025 on the horizon, Budget 2025 lands at a critical moment. Our latest Blackbox Intelligence Report unpacks what undecided voters and experts really think—from cost-of-living anxieties to election-year strategy.

Our latest SensingSG findings are in, packed with insights from the Singapore community. Explore 2024 in review, perspectives on Trump’s potential return to the presidency and its impact on Singapore, and sentiment surrounding the upcoming GE2025. Dive into our analysis of key trends and what they mean for the year ahead.