Vital insights, signature perspectives.

We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.

You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.

Category
Month

The Machine-Readable Shelf: How AI Agents Change Physical Availability

AI agents are becoming a new layer of physical availability, deciding which products are retrieved, compared and placed in consumers’ carts. Drawing on Blackbox research across mainland China, Hong Kong and Taiwan, this article explains why brand growth still depends on mental and physical availability, but increasingly requires accurate retailer data, credible reviews, platform presence and a clear understanding of the instructions consumers give their agents.

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SensingSG Q2 2026 Briefing: Economic Rebound Underway, But Yet to Reach Every Household

Singapore’s economic sentiment rebounded in Q2 2026 (July 2026), but cost-of-living pressure continues to shape household confidence and spending. SensingSG findings show why policymakers must look beyond headline recovery to the lived experience of different households, while businesses should prepare for consumers who feel more optimistic about the future but remain highly disciplined about price and value.

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SensingSG Q2 2026 Special Report: Singapore Welcomes AI, Even as Tech Fatigue Sets In

Singaporeans increasingly value AI in their personal lives, yet remain concerned about digital fatigue, career disruption and the unequal distribution of productivity gains. SensingSG Q2 2026 findings show that lasting support for AI will depend on stronger workforce protections, transparent job redesign and a clearer employment bargain between government, businesses and workers.

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The Delegation Contract: How Consumers Structure Trust in AI Agents

Consumers are not deciding whether to trust AI agents in absolute terms; they are setting conditions for delegation. Drawing on a survey of 1,050 consumers across mainland China, Hong Kong and Taiwan, this article examines how approval steps, spending limits, verified identity and human escalation shape trust, and why the winning agentic products will be those that make autonomy bounded, transparent and recoverable when mistakes happen.

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Are AI Agents Rewriting The Consumer Adoption Curve?

AI agents are moving consumers beyond simple assistance towards delegated action, but adoption is not progressing at the same speed. Blackbox research across mainland China, Hong Kong and Taiwan shows that consumers are increasingly comfortable using AI to inform decisions, while remaining more cautious about allowing it to act autonomously. The real adoption challenge lies in permission, control and trust.

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Did Your Campaign Really Work?

Most campaigns generate no shortage of data. The harder question, 'Did the campaign actually work?', requires five distinct answers, not one. Blackbox maps the five metrics that matter most in uplift analysis and explains why measuring them as a progressive journey, from behavioural change through to brand impact, is the only way to turn campaign data into genuine strategic intelligence.

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3 Mistakes to Avoid in Creative Testing

A missed campaign costs more than media spend. It costs time, production budget, and the market window a brand cannot get back. Across Asia, Blackbox has seen the same creative research failures repeat: testing happens too late, the tools are too blunt, and the questions measure the wrong things. This piece breaks down three common mistakes in creative testing and the sharper questions brands should be asking before campaigns go live.

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TikTok Shop and the Handoff Economy

Social commerce is not replacing marketplaces, stores or search. It is changing the sequence of how consumers notice, evaluate and buy. Drawing on Blackbox’s SensingSG data, this perspective explores how TikTok Shop fits into a wider handoff economy, where discovery, trust, price, convenience and availability all shape whether attention becomes purchase.

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SensingSG Q1 2026 Briefing: Singaporeans Back National Direction even as Personal Finance Sentiment Diminishes

SensingSG’s Q1 2026 data shows that Singaporeans continue to back the country’s overall direction, with 89% saying it is on the right track. Yet beneath that headline resilience, household sentiment is weakening fast. Economic pessimism has doubled in a single quarter, personal finance confidence has slipped to a two-year low, and the impact of global price shocks is beginning to register more sharply in daily life.

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SensingSG: Why Singapore’s Hawker Culture is Facing an Existential Threat

Blackbox’s latest SensingSG data shows that hawker culture remains deeply embedded in everyday Singaporean life, with 95% saying it is important and 69% calling it “very important” or “essential”. Yet this cultural mainstay is entering a more fragile phase. Rising costs, an ageing hawker population and resistance to price increases are creating a structural squeeze, leaving many Singaporeans worried that one of the country’s most defining institutions may slowly fade without more decisive intervention.

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Power Plays - Data Centres, Energy, and the AI Race in Southeast Asia (New Report)

Power Plays (New Report)
Southeast Asia’s AI race will not be won by talent alone, but by the markets that can secure power, grid resilience, and carbon credibility at scale. As data centre demand accelerates towards a 6.5 GW regional ceiling by 2030, Power Plays shows how energy availability, regulatory design, and geopolitical positioning are fast becoming the real determinants of digital leadership.

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Blackbox Research Report - 'Healthy, Wealthy, Wise' Cracking the Code to a Good Life infographic
Keep your finger on the pulse of Asia - Blackbox Research