SensingSG's Q32024 Media Monitor delves into a revealing split in Singapore’s news consumption, with generational preferences shaping what stories capture attention. Our latest analysis shows that younger Singaporeans under 35 are selective in their engagement, focusing primarily on global or high-visibility events, while the older demographic maintains a strong interest in both local and international affairs. Despite a wave of recent scandals, including the Iswaran corruption trial, the generational gap is clear: younger audiences are less captivated by political drama, while those above 50 demonstrate a broader, more comprehensive view of current events, reflecting a focus on both national and regional stability.

SensingSG is back with its Q32024 data wave, having conducted fieldwork in the final week of September, and we find that the optimistic vibes we saw in Q2 have continued unabated, especially in relation to economic sentiment. Elsewhere, we see the Good Governance Meter stay steady overall, albeit with some shifts on individual issues, while our Media Monitor surprisingly finds that the trial and imprisonment of a former Cabinet Minister raised barely a shrug.

To understand how Singaporeans are engaging with news today, our latest SensingSG study analyzed data from over 5,000 respondents across four quarters. This article explores the shifting landscape of news consumption, highlighting the growing preference for social media among younger generations, the decline of traditional news outlets, and the rise of platforms like Instagram and YouTube. We also examine the challenges this trend poses for journalism, particularly the risks associated with user-generated content and the importance of maintaining accuracy and trust in an evolving media ecosystem.

Traditional communications testing methods often fall short due to slow feedback, biased data, and lack of real-world context. DiaMetrics by Blackbox revolutionizes the process with fast, data-driven insights that reflect how messages perform in competitive environments. With customizable testing and actionable intelligence, DiaMetrics empowers brands, policymakers, and crisis communicators to refine their messaging strategies and ensure they resonate with their target audiences.

To gauge the sentiments across ASEAN, our latest Blackbox-CINT ASEANScan study surveyed over 3,000 respondents from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. This article delves into the relationship between the people and their governments, focusing on the environmental issues that ASEAN citizens believe should top their governments' priority lists and how well public policies align with these concerns. On the consumer side, we also explore whether citizens of the region align their spending with their sustainability beliefs, effectively voting with their dollars.

The article discusses the growing importance of Customer Experience (CX) as a key differentiator for businesses in the digital age, where numerous automated service channels exist. It highlights the value of human interaction in customer service, drawing insights from a study of over 3,000 respondents across six ASEAN countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Find out more on the future of customer experience.

Explore the evolving landscape of same-sex marriage support across Southeast Asia in our latest ASEANScan study. With Thailand leading the way, discover how cultural shifts and legislative changes are shaping public opinion in a region traditionally seen as conservative. From Vietnam's growing openness to Singapore's cautious progress, delve into the complexities and future prospects for LGBTQIA+ rights across ASEAN.

As Southeast Asia's economies evolve, understanding economic sentiment and cost-of-living adjustments is crucial. We surveyed over 3,000 people in Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Indonesia. Our Blackbox-CINT ASEANScan reveals key patterns in economic outlook and consumer behavior. This article explores how perceptions of financial conditions and rising living costs are impacting the region.

Explore the highlights from SensingSG Connect: Singapore in Transition, where experts discussed Singapore's evolving workplace, leadership changes, and shifting citizen expectations. Discover how data and public sentiment are driving policy and business decisions in Singapore.

As Singapore solidifies its position as Asia's top financial center, the new administration under PM Lawrence Wong must address challenges such as rising wealth, an aging population, and slower economic growth. Discover how Singaporeans feel about the leadership transition and what they consider essential for the future.

Explore our recent SensingSG findings, highlighting a notable upswing in positivity prevailing throughout Singapore amid economic and leadership transitions. Discover key insights into community sentiment, personal finances, and governance perceptions, shaping the nation's trajectory.

Our HorizonASEAN report measures what matters most to Southeast Asians and is an important resource for stakeholders looking to navigate the shifting landscapes of the ASEAN economies.