The Insight Disconnect (Report)
Singaporeans on Brand Trust and the Art of Conversation in the Attention Economy
A New Insights Report by Blackbox Research
Brands have plenty to say, but getting heard is harder than ever. In today’s crowded attention economy, people are flooded with messages, yet they connect most with those that feel genuine and trustworthy.
Download the full insights report now
What’s Inside the Report?
Six key insights into how Singaporeans engage with brands in today’s attention economy
Original data on attention, trust, and the value of authentic conversations
Lessons for brands on cutting through noise and building credibility
Data from SensingSG (n=1520 Singapore residents, July 2025)
Why You Should Read It
To understand why traditional brand messaging is failing to capture attention
To uncover how Singaporeans really want to be heard — and what that means for engagement
To learn what “trust” means today and why it matters more than slogans
To explore how conversational and AI-enabled methods can transform consumer insight
Who Is It For?
This report is essential reading for:
Brands and marketers (struggling to cut through the noise, build authenticity, and gain trust).
Researchers and insight professionals (frustrated with traditional surveys and looking for more effective, conversational methods).
Decision-makers in both corporate and public sectors (who need faster, deeper reads on sentiment in order to act).
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