Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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The Insight Disconnect (Report)
Brands are speaking — but their customers are not always listening. In today’s attention economy, people are exposed to more messages across more channels than ever before, while at the same time filtering harder, trusting less, and gravitating toward interactions that feel authentic.
7 Things We Learned from the Insight Disconnect (and why they matter)
On 4 Sep 2025, Blackbox hosted the Brand Leaders Brunch: The Insight Disconnect, where 50 senior decision-makers came together to ask: In the attention economy, how do we keep research meaningful? Leading the discussion were Mansi Trivedi, who heads strategy and insights across APJ at Transmission; Jessalynn Chen, Managing Director of Labbrand Singapore with expertise in brand innovation and cultural fit; and David Black, founder and CEO of Blackbox Research. Together, they unpacked why attention isn’t really shrinking, why “trust” is too vague to act on, and why senior executives will never fill your survey — surfacing 7 key shifts every leader should know to turn feedback into genuine dialogue.
5 Reasons Why Gen Z Singaporeans are Rewriting the Consumer Playbook
Gen Z Singaporeans are emerging as one of the most influential consumer groups today, but not in the ways you might expect. New insights from Blackbox’s latest SensingSG wave highlight surprising shifts in sentiment, trust, and engagement among under-30s. From their outlook on the future to how they interact with brands and technology, this generation is quietly but decisively reshaping the rules. Here are five key ways they could be rewriting the consumer playbook.
The Art of Conversation in Research: Why Interactive Interviews Trump Traditional Surveys
Surveys and interviews have long been staples of market research, but as audiences evolve, so must our methods. This article examines the strengths and limitations of both approaches and explores how emerging AI alternatives like Blackbox Dialogue enhance data quality, respondent experience, and research efficiency, by combining the best elements of surveys and interviews.
5 Things Nomination Day Signals About GE2025
Nomination Day 2025 has set the tone for a competitive and closely watched election. Drawing from Blackbox’s latest data, this analysis explores what the candidate line-ups reveal about voter sentiment, leadership favourability, and top concerns — from cost-of-living pressures to rising interest in opposition rallies and political engagement.