Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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5 Reasons Why Gen Z Singaporeans are Rewriting the Consumer Playbook
Gen Z Singaporeans are emerging as one of the most influential consumer groups today, but not in the ways you might expect. New insights from Blackbox’s latest SensingSG wave highlight surprising shifts in sentiment, trust, and engagement among under-30s. From their outlook on the future to how they interact with brands and technology, this generation is quietly but decisively reshaping the rules. Here are five key ways they could be rewriting the consumer playbook.
The Art of Conversation in Research: Why Interactive Interviews Trump Traditional Surveys
Surveys and interviews have long been staples of market research, but as audiences evolve, so must our methods. This article examines the strengths and limitations of both approaches and explores how emerging AI alternatives like Blackbox Dialogue enhance data quality, respondent experience, and research efficiency, by combining the best elements of surveys and interviews.
5 Things Nomination Day Signals About GE2025
Nomination Day 2025 has set the tone for a competitive and closely watched election. Drawing from Blackbox’s latest data, this analysis explores what the candidate line-ups reveal about voter sentiment, leadership favourability, and top concerns — from cost-of-living pressures to rising interest in opposition rallies and political engagement.