Vital insights, signature perspectives.

We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.

You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.

7 Things We Learned from the Insight Disconnect (and why they matter)

On 4 Sep 2025, Blackbox hosted the Brand Leaders Brunch: The Insight Disconnect, where 50 senior decision-makers came together to ask: In the attention economy, how do we keep research meaningful? Leading the discussion were Mansi Trivedi, who heads strategy and insights across APJ at Transmission; Jessalynn Chen, Managing Director of Labbrand Singapore with expertise in brand innovation and cultural fit; and David Black, founder and CEO of Blackbox Research. Together, they unpacked why attention isn’t really shrinking, why “trust” is too vague to act on, and why senior executives will never fill your survey — surfacing 7 key shifts every leader should know to turn feedback into genuine dialogue.

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Siddharth Tergaonkar Siddharth Tergaonkar

5 Reasons Why Gen Z Singaporeans are Rewriting the Consumer Playbook

Gen Z Singaporeans are emerging as one of the most influential consumer groups today, but not in the ways you might expect. New insights from Blackbox’s latest SensingSG wave highlight surprising shifts in sentiment, trust, and engagement among under-30s. From their outlook on the future to how they interact with brands and technology, this generation is quietly but decisively reshaping the rules. Here are five key ways they could be rewriting the consumer playbook.

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SensingSG Q2 2025: Tariffs, Trust, and Turning Points

Singaporeans Steady at Home, Uneasy Abroad
SensingSG’s Q2 2025 data paints a picture of a confident Singapore — 90% say the country is on the right track, and personal financial sentiment continues to improve post-GE2025. Yet, this domestic optimism contrasts with growing unease abroad. Trump’s tariffs have soured sentiment toward the U.S., with 1 in 3 reducing spending on American goods. Meanwhile, Chinese brands are rising fast, beating out some American competitors, and reflecting a shifting trust landscape that’s beginning to shape everyday choices at home.

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Sensing the Shift: How Singaporeans Are Thinking Ahead of GE2025

As GE2025 approaches, the latest SensingSG findings show rising voter engagement, strong leadership approval for PM Wong and the Workers Party's Pritam Singh, and cost of living as the top electoral issue. Find out how Singaporeans are thinking, feeling, and preparing to vote.

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Blackbox Research Report - 'Healthy, Wealthy, Wise' Cracking the Code to a Good Life infographic
Keep your finger on the pulse of Asia - Blackbox Research