Surveys and interviews have long been staples of market research, but as audiences evolve, so must our methods. This article examines the strengths and limitations of both approaches and explores how emerging AI alternatives like Blackbox Dialogue enhance data quality, respondent experience, and research efficiency, by combining the best elements of surveys and interviews.

Traditional communications testing methods often fall short due to slow feedback, biased data, and lack of real-world context. DiaMetrics by Blackbox revolutionizes the process with fast, data-driven insights that reflect how messages perform in competitive environments. With customizable testing and actionable intelligence, DiaMetrics empowers brands, policymakers, and crisis communicators to refine their messaging strategies and ensure they resonate with their target audiences.

Microsoft's ambitious plan is set to transform the workforce landscape in ASEAN by focusing on four key areas: creating an inclusive, AI-ready workforce, bridging the cybersecurity talent gap, enhancing AI skills among developers, and empowering non-profit organisations to leverage AI for social impact.

Our HorizonASEAN report measures what matters most to Southeast Asians and is an important resource for stakeholders looking to navigate the shifting landscapes of the ASEAN economies.

Artificial Intelligence is reshaping industries and redefining our relationship with technology but it won’t replace us - find out why.

Has unprecedented consumer demand for Generative AI been met with the same pace of evolution within the business landscape? We find out.

Artificial Intelligence (AI) is set to transform global economies and societies, and governments will need to be mindful, proactive, and innovative in their policymaking to ensure such transformative effects are effectively harnessed for the public good.  

Perceptions towards certain professions have changed over time, influenced by factors such as individual preferences, generational differences, and emerging industries. We weigh in on this shift.

The use of AI has a significant impact on the environment, particularly in terms of energy consumption and carbon emissions. We elaborate on this topic.

Artificial Intelligence (AI) will have a lasting impact on the way we work, and how we choose to respond will make all the difference.

While AI is expected to have a high degree of predictability, the truth is that in some situations, it does not.  We shed light on this.

In November 2022, OpenAI unveiled ChatGPT, an artificial intelligence (AI) chatbot that has been used by many writers, programmers, lawyers, and scientists among other curious people. We predict what may come next.