Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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The Machine-Readable Shelf: How AI Agents Change Physical Availability
AI agents are becoming a new layer of physical availability, deciding which products are retrieved, compared and placed in consumers’ carts. Drawing on Blackbox research across mainland China, Hong Kong and Taiwan, this article explains why brand growth still depends on mental and physical availability, but increasingly requires accurate retailer data, credible reviews, platform presence and a clear understanding of the instructions consumers give their agents.
SensingSG Q2 2026 Special Report: Singapore Welcomes AI, Even as Tech Fatigue Sets In
Singaporeans increasingly value AI in their personal lives, yet remain concerned about digital fatigue, career disruption and the unequal distribution of productivity gains. SensingSG Q2 2026 findings show that lasting support for AI will depend on stronger workforce protections, transparent job redesign and a clearer employment bargain between government, businesses and workers.
Are AI Agents Rewriting The Consumer Adoption Curve?
AI agents are moving consumers beyond simple assistance towards delegated action, but adoption is not progressing at the same speed. Blackbox research across mainland China, Hong Kong and Taiwan shows that consumers are increasingly comfortable using AI to inform decisions, while remaining more cautious about allowing it to act autonomously. The real adoption challenge lies in permission, control and trust.
The Blackbox CX Playbook
The Blackbox CX Playbook 2026 explores how brands can turn customer experience research into sharper decisions, stronger loyalty and more connected journeys across digital, human and AI-enabled touchpoints.
Power Plays - Data Centres, Energy, and the AI Race in Southeast Asia (New Report)
Power Plays (New Report)
Southeast Asia’s AI race will not be won by talent alone, but by the markets that can secure power, grid resilience, and carbon credibility at scale. As data centre demand accelerates towards a 6.5 GW regional ceiling by 2030, Power Plays shows how energy availability, regulatory design, and geopolitical positioning are fast becoming the real determinants of digital leadership.
The Art of Conversation in Research: Why Interactive Interviews Trump Traditional Surveys
Surveys and interviews have long been staples of market research, but as audiences evolve, so must our methods. This article examines the strengths and limitations of both approaches and explores how emerging AI alternatives like Blackbox Dialogue enhance data quality, respondent experience, and research efficiency, by combining the best elements of surveys and interviews.
5 Reasons Why Traditional Communications Testing is Broken (and How DiaMetrics Fixes It)
Traditional communications testing methods often fall short due to slow feedback, biased data, and lack of real-world context. DiaMetrics by Blackbox revolutionizes the process with fast, data-driven insights that reflect how messages perform in competitive environments. With customizable testing and actionable intelligence, DiaMetrics empowers brands, policymakers, and crisis communicators to refine their messaging strategies and ensure they resonate with their target audiences.
Microsoft Doubles Down on AI in Southeast Asia: Upskilling Millions for the Future
Microsoft's ambitious plan is set to transform the workforce landscape in ASEAN by focusing on four key areas: creating an inclusive, AI-ready workforce, bridging the cybersecurity talent gap, enhancing AI skills among developers, and empowering non-profit organisations to leverage AI for social impact.
Measuring What Matters to Southeast Asia: Introducing HorizonASEAN
Our HorizonASEAN report measures what matters most to Southeast Asians and is an important resource for stakeholders looking to navigate the shifting landscapes of the ASEAN economies.
Beyond Automation: Thriving in the Era of Human-AI Collaboration
Artificial Intelligence is reshaping industries and redefining our relationship with technology but it won’t replace us - find out why.
Generative AI: Excitement and Uncertainty Collide in a Landscape of Challenges
Has unprecedented consumer demand for Generative AI been met with the same pace of evolution within the business landscape? We find out.
Perspectives on Singapore's AI Evolution: A Strategic Shift for the Future
Artificial Intelligence (AI) is set to transform global economies and societies, and governments will need to be mindful, proactive, and innovative in their policymaking to ensure such transformative effects are effectively harnessed for the public good.