An analysis of the multifaceted factors that entice Southeast Asian audiences to news stories, with a spotlight on preferences, generational nuances, and distinctive national tendencies that drive engagement and attention. 

In this era of unprecedented technological advancements, the media landscape has been significantly transformed, with the emergence of digital platforms increasingly challenging the dominance of traditional media.

Understanding the news consumption habits of audiences is crucial for media organizations to deliver content effectively, especially in today’s times wherein grabbing the ever-shortening attention span of readers is a real challenge.

The traditional notions of job security and financial compensation, while still undoubtedly relevant, are now part of a more nuanced and multifaceted employee value proposition.

This article takes a look at the top choices and factors that make some careers so appealing for the youth in Southeast Asia, zoning in on the responses to our question of what the hottest two career options are for young people today.

Our recent survey of over 9,000 respondents across six key ASEAN economies — Singapore, Malaysia, Philippines, Thailand, Vietnam, and Indonesia — reveals interesting insights into how Southeast Asians perceive and pursue their financial aspirations.

As Southeast Asian workers witness the changing dynamics of the job market, they increasingly recognize the value of flexibility and adaptability. We delve into this and a lot more.

Perceptions towards certain professions have changed over time, influenced by factors such as individual preferences, generational differences, and emerging industries. We weigh in on this shift.

The use of AI has a significant impact on the environment, particularly in terms of energy consumption and carbon emissions. We elaborate on this topic.

With so many competing factors involved in living a sustainable lifestyle, it appears food wastage has become one of the most overlooked issues in Southeast Asia.

Artificial Intelligence (AI) will have a lasting impact on the way we work, and how we choose to respond will make all the difference.

With economic challenges and deceptive green marketing practices raising skepticism about sustainable tourism in Southeast Asia, restoring trust in eco-tourism within the region necessitates a restoration of confidence.