Vital insights, signature perspectives.

We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.

You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.

Siddharth Tergaonkar Siddharth Tergaonkar

5 Reasons Why Gen Z Singaporeans are Rewriting the Consumer Playbook

Gen Z Singaporeans are emerging as one of the most influential consumer groups today, but not in the ways you might expect. New insights from Blackbox’s latest SensingSG wave highlight surprising shifts in sentiment, trust, and engagement among under-30s. From their outlook on the future to how they interact with brands and technology, this generation is quietly but decisively reshaping the rules. Here are five key ways they could be rewriting the consumer playbook.

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SensingSG Q2 2025: Tariffs, Trust, and Turning Points

Singaporeans Steady at Home, Uneasy Abroad
SensingSG’s Q2 2025 data paints a picture of a confident Singapore — 90% say the country is on the right track, and personal financial sentiment continues to improve post-GE2025. Yet, this domestic optimism contrasts with growing unease abroad. Trump’s tariffs have soured sentiment toward the U.S., with 1 in 3 reducing spending on American goods. Meanwhile, Chinese brands are rising fast, beating out some American competitors, and reflecting a shifting trust landscape that’s beginning to shape everyday choices at home.

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Finance, Economy, Technology Siddharth Tergaonkar Finance, Economy, Technology Siddharth Tergaonkar

Singapore’s Crypto Conundrum: High Adoption, Deep Skepticism

Singapore is positioning itself as a major player in the crypto space, but beneath the surface, public sentiment is far from unanimous. While infrastructure and regulation are advancing, many Singaporeans remain wary of crypto’s risks. In our latest research, we uncover who's really investing — and why so many are still holding back. Read on to explore the interesting divides and what they reveal about the future of crypto in Singapore.

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Blackbox Research Report - 'Healthy, Wealthy, Wise' Cracking the Code to a Good Life infographic
Keep your finger on the pulse of Asia - Blackbox Research