Vital insights, signature perspectives.

We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.

You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.

E-commerce, Singapore, Retail, Consumer Sentiment, Brands, SensingSG Glenn Wray E-commerce, Singapore, Retail, Consumer Sentiment, Brands, SensingSG Glenn Wray

TikTok Shop and the Handoff Economy

Social commerce is not replacing marketplaces, stores or search. It is changing the sequence of how consumers notice, evaluate and buy. Drawing on Blackbox’s SensingSG data, this perspective explores how TikTok Shop fits into a wider handoff economy, where discovery, trust, price, convenience and availability all shape whether attention becomes purchase.

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