What’s really driving the China Chic movement?

In this special edition of Blackbox Unpacked, we dive into the insights behind our latest China Chic report — and unpack how Chinese lifestyle brands are reshaping perceptions, winning over Singapore’s next generation of consumers, and what it means for the future of branding in Asia.

🎧 Listen in as we connect the dots between culture, quality, and consumer trust.

Why Listen?

  1. Discover why “Made in China” is no longer a stigma among Gen Z and Millennials

  2. Understand what really drives purchase decisions — beyond price and hype

  3. Learn how brands like Pop Mart and Chagee are setting new benchmarks for success

  4. Get actionable insights on brand localisation, cultural storytelling, and authenticity

  5. Hear what’s next for Chinese brands in Singapore and Southeast Asia

Grab your free copy of the China Chic Report here:
https://www.blackbox.com.sg/perspectives/new-insights-report

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