Vital insights, signature perspectives.

We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.

You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.

Guneet Kaur 5/17/26 Guneet Kaur 5/17/26

3 Mistakes to Avoid in Creative Testing

A missed campaign costs more than media spend. It costs time, production budget, and the market window a brand cannot get back. Across Asia, Blackbox has seen the same creative research failures repeat: testing happens too late, the tools are too blunt, and the questions measure the wrong things. This piece breaks down three common mistakes in creative testing and the sharper questions brands should be asking before campaigns go live.

Glenn Wray 3/27/26 Glenn Wray 3/27/26

Power Plays - Data Centres, Energy, and the AI Race in Southeast Asia (New Report)

Power Plays (New Report)
Southeast Asia’s AI race will not be won by talent alone, but by the markets that can secure power, grid resilience, and carbon credibility at scale. As data centre demand accelerates towards a 6.5 GW regional ceiling by 2030, Power Plays shows how energy availability, regulatory design, and geopolitical positioning are fast becoming the real determinants of digital leadership.

Blackbox Research Report - 'Healthy, Wealthy, Wise' Cracking the Code to a Good Life infographic

Keep your finger on the pulse of Asia - Blackbox Research