At Sumsub APAC Multiverse 2026, Blackbox Research joined Sumsub, the Singapore FinTech Association and Visa to examine how organisations across Asia Pacific are governing agentic AI. Six lessons stood out: traceability is lagging autonomy, Singapore’s lower benchmark score may reflect greater rigour, commercial pressure is accelerating governance, agentic payments will scale cautiously, “Know Your Agent” is emerging, and accountability must be shared across the enterprise.

A missed campaign costs more than media spend. It costs time, production budget, and the market window a brand cannot get back. Across Asia, Blackbox has seen the same creative research failures repeat: testing happens too late, the tools are too blunt, and the questions measure the wrong things. This piece breaks down three common mistakes in creative testing and the sharper questions brands should be asking before campaigns go live.