Asking Asia is the first comprehensive monthly survey vehicle that allows you to field questions flexibly and cost-efficiently across Asia. With Asia’s share of global GDP likely to rise to above 40% by 2025, the value of better understanding the entire region has never been more important.
The Asking Asia Survey is conducted across 12 regional markets twice a month with 1000 completes per country wave. You can hop on the omnibus with one or more questions, choosing either single or multi-country options. We also provide bite-sized mini-tracking for clients with tight purse strings.
For full details: Download the Latest Asking Asia April Brochure
Asking Asia includes:
- Question Design
- Data Tables with standard banners by relevant demographics
- Key Insight Highlights
- Infographics (additional cost involved)
- Media/Publicity Consultation
Dial Testing Technology
Dial testing is a critical tool for communications professionals, used in political campaigns, evaluating advertising or public relations strategies. Major US media outlets like CNN and Fox broadcast live viewer sentiment on screen during political debates and convention speeches, derived through a dial-testing system that is now available in Singapore.
Key uses of Dial-Testing include:
- Evaluate appeal of advertising material
- Review television & broadcast programming
- Refine communication messaging… amongst many others
To find out more: Download Perception Analyzer Brochure
Key Measures in Dial-Testing
- Moment-to-Moment reactions to video
(e.g. speeches, broadcast ads or programmes)
- Comparison testing between two items
(e.g. products, concepts, messaging)
- Scale ratings to quantify reactions
to test materials (ad testing or
Social Media Synthesis
Communications professionals these days need research that connects the dots between emerging online monitoring diagnostics as well as established primary research insights.
Our Social Media Synthesis approach helps clients to blend these two different types of analytics for both measurement and message development purposes, producing an unprecedented depth of consumer insight. The practice is underscored by the use of leading online monitoring engines and keyword best practices.
To find out more: Download Social Media Synthesis Brochure
Our online monitoring
diagnostics can cover:
- Engagement Metrics
- Buzz Metrics
- Conversation Analysis
- Content/Channel Review
- Influencer Profiling
- Competitor Review
Research communities will give you an active panel of your own customers who will answer your questions or give you ideas whenever you need. Here at Blackbox, we can help you build and manage your own research community, created out of your own customer base.
These communities are a two-way engagement platform. You can not only conduct surveys or discussions spontaneously, but also use it as a interactive platform to better engage your customers and transform them into advocates of your brand or product.
- Panel building
- Monthly panel management
- Ad-hoc research design
- Survey / Discussion administration
- Insights Analysis