Black Box
Key Consultants


Saurabh Sardana, Executive Director

Saurabh has been advising clients across the region for over a decade on public policy issues, organisational reputation and branding.  He has worked extensively with national and local government bodies, global charities and foundations, VWOs & Fortune 500 companies. His expertise lies in identifying the core beliefs and opinions that shape citizen and voter perceptions and attitudes. His wide policy research experience enables him to help clients solve tough organizational & communications challenges.


 Susan Lee, Office Manager

Susan has worked with Blackbox for over a decade and has helped to shape the company’s evolution from a small consultancy to one of Singapore’s largest research agencies. She oversees our office and liaises closely with clients to ensure their needs are being taken care of fully.

Prior to joining Blackbox, Susan worked with IBM for 12 years as well as the hotel sector and a property management role in Australia.


Vikas Sharma, Research Director

Vikas has over 15 years of research and consulting experience working primarily for public sector clients such as regulators, industry development/export promotion agencies, industry corridor planners, and multi-lateral organizations.

Vikas has led engagements from a broad array of verticals (Oil & Gas, Agriculture, Media, Financial services, Defence, Healthcare, and Telecommunications); as well as horizontals (manpower planning, infrastructure planning, investor promotion, SME development, economic impact assessment, and financial analysis).

Prior to joining Blackbox Research, Vikas was a Director with the Public Sector & Government Practice at Frost & Sullivan Singapore. During his time there, he led project fulfillment and business development across the Asia-Pacific region – Malaysia, Singapore, Thailand, Indonesia, and South Korea.


Joyce Atendido, Associate Research Director

Joyce has more than a decade of market research experience and has worked with Blackbox for nearly a decade.  Prior to Blackbox Research, Joyce worked for AC Nielsen in the Philippines and in Singapore. Joyce is an experienced quantitative research with an extensive background in many types of research particularly online research programs, customer service and large complex studies in the government sector.


Keegan Goh, Head of Field Operations

Keegan has over 15 years of experience in the market research industry, specialising in field operations management.  At Blackbox, Keegan has built one of the largest and most technologically advanced field teams in Singapore.  He supervises all our field operations both locally and internationally and his capabilities encompass a wide spectrum of industries as well as the Government sector.