In a special polling study conducted following the recent by-election in Punggol East, we found that the rising cost of living was the main factor causing voters to switch allegiance. 87% of Punggol voters who switched party vote between GE 2011 and the 2013 by-election identified current cost of living pressures as an influence on their vote.
39% indicated that cost of living was the #1 reason that determined who they voted for.
However, it appears that voters also wanted to send a clear message to the Government. The no. 2 most important issue determining swinging voter choice was ‘the Government not listening to ordinary Singaporeans’. One in five (21%) swinging voters aged under 40 identified this as the top factor determining their vote.