Following Apple’s unveiling of its latest batch of iPhones – the iPhone 8, iPhone 8 Plus and the iPhone X – the iPhone 8 and 8 Plus have launched with little fanfare and soft sales. With many seemingly holding out for the commemorative iPhone X, 3 in 5 Singaporeans however, say that they are unlikely to purchase a new iPhone before the end of 2017. Apple’s core problem might be the changing perceptions of innovation, especially amongst youth.
Our survey shows that only 14% of Singaporeans think that the iPhone is still as cutting edge as before. Even amongst current iPhone owners, only 21% think that the iPhone is ‘way ahead’ of its competitors