The National Arts Council has released a public dissemination report by Blackbox. This study focused on defining barriers and drivers of arts participation amongst youths aged 18-35.
The year-long study combined traditional and new media qualitative methodologies in an innovative approach to reaching out to the young to learn about their arts habits.
Key Findings included:
- The extrinsic and intrinsic factors that contributed to arts continuation
- The key extrinsic factors: the creation and maintenance of social circles, participation avenues that are ‘fun’ and require low commitment, and finally the importance of credible and targeted information
- Potential strategies to address these key factors.