You Know Anot?

You know anot? Whitepaper: Smartphones in Singapore

Published: May 11, 2012

YKA SmartphonesSingapore is a uniquely poised within a vibrant smartphone landscape. With a mobile penetration rate at a massive 148.9% of which three-quarters are 3G subscriptions, it is no wonder our population has earned a reputation for being one of the most mobile-savvy in the South-east Asia region.

As the world stands on the brink of high-speed 4G data, what does smartphone use look like amongst Singaporeans? And what do Singaporeans expect of their 3G network services? We spoke to 500 Singaporeans in a nationally representative study to find out what Singapore smartphone users think.

Our topline findings include:

  • Smartphone penetration amongst Singaporeans now stands at 88%
  • The iPhone is a Singapore market giant at 73% share.
  • Amongst smartphone users, SingTel maintains dominance, followed by StarHub and M1 respectively.
  • Time allocated to Wi-Fi versus 3G is nearly split right down the middle with Wi-Fi taking 45% and 3G taking 55% of usage time.

Download the report (approx. size 408 KB) to read our findings in full.


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You know anot? How many Singaporeans think WP deserves another chance in Hougang? [Infographic]

Published: April 5, 2012

February was a busy month with civil service and political scandals in the news and the Education Minister questioning the drive amongst our youth. We also explored how many Singaporeans think the Worker’s Party deserves another chance in Hougang, and looked at what people thought of the Budget.

You know Anot Infographic Feb 2012

You know Anot Infographic Feb 2012

 

You Know Anot? is a monthly sentiment meter that measures what Singaporeans are thinking.
Each month, we interview Singaporeans from all walks of life (more than 700 of you!) and share our findings publicly.

Visit us on Facebook, Linkedin or follow us on Twitter at @BlackboxR.
You can also email us at social@blackbox.com.sg for enquiries.


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You know anot? Whitepaper: Singapore Brands

Published: February 24, 2012

With international brand names flooding our tiny island over the last few years, it has given local Singaporean brands a run for their money.

So who do you think are the local brands that are getting better? We surveyed more than 700 Singaporeans towards the end of 2011 and asked them who was getting better and who was getting worse.

The big winners amongst the 42 Singapore brands looked at across seven categories were:

• Sentosa: Our most improved local brand
• NTUC Fair Price
• Vivo City
• Sheng Siong
• OCBC

Download the report (approx. size 303KB) to read our findings in full.


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You know anot? The top news story for Singaporeans last month was the SMRT breakdowns [Infographic]

Published: February 16, 2012

Introducing You Know Anot? – a brand new monthly sentiment meter that measures what Singaporeans are thinking. Each month, we interview Singaporeans from all walks of life (more than 700 of you!) and share our findings publicly.

In January 2012, the recent SMRT train breakdowns continued to take centrestage, whilst we also asked Singaporeans what they really felt about the ministerial pay review.

You know Anot Infographic Jan 2012

You know Anot Infographic Jan 2012

Visit us on Facebook, Linkedin or follow us on Twitter at @BlackboxR.

You can also email us at social@blackbox.com.sg for enquiries.


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