"Blackbox has been a vital business partner for the past seven years.  Blackbox has extensive knowledge of changing consumer needs and we rely on their expertise to help guide our product and advertising strategy across the entire AP region." - Rajiv Kapoor, Head of Brand Marketing, Visa International AP

Blackbox has been working closely with Visa, the number one payment brand in the region, for a number of years.  Our role has been multifaceted, undertaking everything from concept and product development to creative testing, communications tracking and celebrity selection using both qualitative and quantitative tools.

Since 2001, we have been involved in developing Visa's highly successful 'All it Takes' brand and advertising campaign in the AP region, which regularly feature international celebrities such as Pierce Brosnan, Zhang ZiYi, Richard Gere and Jackie Chan.