Black Box
Knowledge Centre

Blackbox Research Formalises Its ‘Nudge’ Offering

January 26th, 2018 Posted in Uncategorized

Singapore, 12 December 2017 – Blackbox Research, an award-winning and fully independent research and advisory agency based in Singapore today announced the formalisation of the Blackbox Nudge Unit (BNU) – a team of specialists focusing on Behaviour Change.

Insights from behavioural science can be used to encourage people to make better choices for themselves and society. All over the world, governments and private companies are increasingly interested in employing behavioural nudge techniques to improve policies and social outcomes. Through research and experimentation, the BNU will help its clients focus on evidence based decision making.

For more information, please contact Saurabh at saurabh@blackbox.com.sg

Media Release - Blackbox Research Formalises Its ‘Nudge’ Offering

#YKA Review 2017: The Stories and Personalities of 2017 (Singapore)

January 26th, 2018 Posted in Monthly Community Sentiment Singapore (YKA)

Find out which stories and which people (good and bad) topped our monthly updates last year. Also – what do Singaporeans see ahead in Budget 2017?

YKA - Dec 2017

SBF Annual National Business Survey Shows Singaporean Companies Responding to Changing Landscape

January 15th, 2018 Posted in Blackbox in the Media

Blackbox Research collaborated with the Singapore Business Federation on the annual National Business Survey, polling local large enterprises and SMEs to find out their concerns and outlook for the upcoming year. The study was covered across key Singapore-based publications including The Straits Times and The Business Times.

The findings reveal that a third (33%) of companies have been investing significantly in business transformation. A quarter (25%) however, remain “slow starters” which are out of touch with technology and trends.

David Black, managing director, Blackbox Research, was quoted saying, “Slow starters appear to be far less responsive to some of the things happening in the business landscape…We also found that their self-reported performance (was poorer).”

 

Inaugural ASEAN-wide Survey Reveals Singapore Perspectives on the Association

January 15th, 2018 Posted in Blackbox in the Media

The Straits Times carried results from a first-of-its-kind ASEAN-wide survey conducted by Blackbox Research to coincide with the 50th anniversary of the Asean regional bloc this year.

Almost nine in 10 (89 per cent) of respondents said they had a favourable, rather than unfavourable, opinion of Asean. But Singapore was the country with the lowest percentage of respondents, at 15 per cent, who said they had a very favourable opinion of Asean, below the average of 38 per cent.

Also citing the study was Professor Tommy Koh, Ambassador-at-Large in Singapore’s Ministry of Foreign Affairs and a professor of law at the National University of Singapore. In his opinion editorial here, Prof Koh expressed the disappointment that “the Singapore public ranks last in its favourable attitude towards Asean”, while explaining the importance of Asean to Singaporeans further on in the essay.

ASEAN 50th Anniversary Citizen Survey: Strong Support for ASEAN But It Lacks Identity

January 15th, 2018 Posted in White Papers and Public Research

Blackbox Research, a Singapore-based independent business and policy research consultancy, released a research paper titled ASEAN Turns 50: A Study of Southeast Asian Perceptions’ today.

ASEAN Turns 50 covers key findings from a survey conducted by Blackbox to coincide with ASEAN’s 50th anniversary. The study sought to measure how people across the region feel about ASEAN, its impact on their lives, and their desires for the Association’s future development and progress.

Conducted in October 2017, the poll of 3,040 ASEAN citizens is the first major public survey to be carried out amongst adults (aged 18 and over) across all ten ASEAN nations.

ASEAN Image Strong but Southeast Asians Are Less Certain About Its Impact

The findings show that although nearly four in five Southeast Asians (78%) have a positive view of ASEAN, only 53% believe their country is better off because of ASEAN existing and less than half say it has been a major success (47%) in the first 50 years.

Southeast Asians are also more likely to describe their feelings towards ASEAN still as one of hope (63%), rather than trust (49%), enthusiasm (32%) or affection (22%).

Commenting on the findings, David Black, Managing Director and Founder of Blackbox Research said, “People across Southeast Asia are firmly behind ASEAN but more as an abstraction. Their true emotional connection to the Association is less strong. They very much see it as a work in progress, even after 50 years and the findings show that there is still a common identity or shared purpose lacking in the region.  Indeed, only 43% of those we surveyed actually describe themselves as Southeast Asian.”

An Economic Entity More than a Political Bloc

Although the ASEAN Declaration articulates the Association’s goals of accelerating “social progress and cultural development in the region”, alongside “economic growth”, much of ASEAN’s energy is perceived to be directed towards economic progress and trade.

Key findings supporting ASEAN’s strong reputation for influencing economic development include:

  • Nearly three in four (72%) of Southeast Asians feel that economic growth should be ASEAN’s top priority over the next five years. 48% want ASEAN to prioritise defence and security, and 36% would like to see emphasis on free trade.
  • Amongst topics typically associated with ASEAN, economic growth in the region ranks top at 65%. The second most widely-associated topic was security and defence at 38%.
  • 54% of Southeast Asians define ASEAN as an ‘economic association’. 20% view ASEAN as a political grouping, and 13% perceive ASEAN as a social organisation.

David Black, Managing Director and Founder of Blackbox Research, noted again, “Southeast Asians are far more likely to enthuse about and assign ASEAN’s primary contribution as an economic one. However, they still view ASEAN’s achievements to date in very broad terms rather than being able to single out or applaud any single highlight. Looking ahead, it is clear that people are right behind the elimination of trade barriers and the improved alignment of business regulations across markets.”

Connectivity and Technology Crucial to ASEAN’s Future Progress

When asked which sectors are most likely to improve quality of living in ASEAN, three of the top five selected were technology- and connectivity-related industries. The telecommunications sector takes top spot at 53%, with information technology and technology/digital devices both ranking third at 46%. Medical, health and wellness secured second place at 50%, but scored in highest in Singapore at 65% – a country with a fast aging population.

Southeast Asians also see Google as the company best-placed to help with future economic progress in the region (58%) with Facebook coming in second at 55%, and Samsung third at 44%. Toyota, the world’s largest automotive maker with a strong manufacturing presence in the ASEAN region (esp. Indonesia and Thailand) only scored 36%.

Although the emergence of digital businesses is seen as crucial amongst Southeast Asians (ranks 3rd out of 10 sectors), at this point in time less than 10% actually associate ASEAN with the digital economy. This highlights the work ahead for Singapore, which chairs ASEAN in 2018 and has singled out the digital economy as a focal point under their chairmanship.

ASEAN and External Players

The study also examined Southeast Asian perceptions of major global economies (and their influence in the region). Southeast Asians view Japan the most favourably (91%) while India has the lowest favourability (60%) amongst major international players engaging in the region.

With the United States and China now battling for global supremacy, the U.S. still enjoys a higher favourability rating (74%) compared to China (65%) in the region.  However, Southeast Asians are four times more likely to view strong ties with China as a key ASEAN priority rather than the US (17% to 4%). More than half (61%) of all Southeast Asians also view China’s emergence as a major power to represent more of an opportunity than a threat to ASEAN.

ASEAN Turns 50

Southeast Asians Positive About ASEAN But Want To See Faster Pace In The Future

December 19th, 2017 Posted in Uncategorized , White Papers and Public Research

A survey conducted by Singapore-based independent research consultancy, Blackbox Research, to coincide with ASEAN’s 50th anniversary, reveals that 78% of Southeast Asians have a positive view of ASEAN.

In the first major public survey of citizens conducted across all ten ASEAN nations, findings show that while most Southeast Asians are both positive and optimistic about ASEAN and its future, nearly 3 in 4 (74%) believe ASEAN’s future development should be faster than it has been to date.

The survey of 3040 adults (aged 18 and over) was conducted across the region in October 2017.

Some of the key findings include:

  • 78% have a positive view of ASEAN. The most positive are citizens in Laos (88%) while the least positive are Singaporeans (59%).
  • Just under half (47%) believe ASEAN has achieved major success in its first 50 years while 39% only think it has been a minor success. Indonesians and Myanmar citizens are most likely to view ASEAN as a major success (65%) while Singaporeans are the least likely (only 26%).
  • 54% of respondents view ASEAN primarily as an economic association while 20% view it first and foremost as a political association.
  • Southeast Asians in describing ASEAN are more likely to use the word ‘hope’ (63%) than ‘trust’ (49%) or ‘enthusiasm’ (33%).
  • Only 26% believe that ASEAN should continue with its current pace of development moving forwards, while 53% said it should move ‘a little faster today’ and 21% said it should move ‘much faster than today’.
  • 88% would support eventual full economic integration between ASEAN countries while 68% would even support a regional currency in the future.

Commenting on the findings, Blackbox owner and Managing Director David Black said, “The findings show that perceptions often differ between Southeast Asian nations on specific topics and issues relating to ASEAN. This reflects the diversity in the region. It is clear, however, that Southeast Asians are firmly behind ASEAN and if anything, want to see more ambition from it. The results also show that even after 50 years, ASEAN is still viewed more in terms of its potential and what it promises rather than on any specific achievements.”

Major Global Powers

The study also examined perceptions about the two major global powers (China and the US) and their influence in the region. Although Southeast Asians are largely positive about both countries, they are four times more likely to see strong ties with China as a key ASEAN priority rather than the US (17% to 4%). More than half (55%) of those surveyed also view the Chinese Belt and Road Initiative (BRI) as an opportunity rather than a threat to ASEAN.

Select charts can be found appended and the full findings of the study will be published in a public report in December 2017.

Perception of ASEAN Citizens - Preliminary Highlights

#YKA November: What’s Next for The Workers’ Party?

December 15th, 2017 Posted in Monthly Community Sentiment Singapore (YKA)

Following Low Thia Khiang’s announcement that he would be stepping down as the Secretary-General for the Workers’ Party in the next committee elections, YKA in November reveals that two in five Singaporeans (40%) do not know who they would like to see become the next party leader.

This month we also look at sexual harassment in the Singapore workplace and the decline of print media.

Read on below to find out more and see the latest Singapore Government Satisfaction Index for November 2017.

YKA - November 2017

Inaugural ASEAN-wide Study: Southeast Asians Positive About ASEAN But Want To See Faster Pace In The Future

December 15th, 2017 Posted in Blackbox in the Media

A survey conducted by Singapore-based independent research consultancy, Blackbox Research, to coincide with ASEAN’s 50th anniversary, reveals that 78% of Southeast Asians have a positive view of ASEAN.

In the first major public survey of citizens conducted across all ten ASEAN nations, findings show that while most Southeast Asians are both positive and optimistic about ASEAN and its future, nearly 3 in 4 (74%) believe ASEAN’s future development should be faster than it has been to date.

Topline findings from the study were covered in major news outlets including TODAY and Lianhe Zaobao. Please find the stories linked here, here and here.

The fuller report will be released later in December.

#YKA October: Hot Property: Singaporeans Upbeat About House Prices and Home Sharing

November 17th, 2017 Posted in Monthly Community Sentiment Singapore (YKA)

For months, Singaporeans have been gripped by a series of high profile en bloc sales. With residents cashing in on collective sales, we find out what the wider property outlook is amongst Singaporeans in October’s issue of YKA.

We also measured early public sentiment towards the new Singapore President and reveal how younger Singaporeans increasingly rely on their smartphone apps for a variety of day to day needs.

YKA - October 2017

#YKA September: PM Lee Calls It Right – Government Is Paying A Price for Reserved Presidency

October 13th, 2017 Posted in Monthly Community Sentiment Singapore (YKA)

It seems PM Lee’s prediction that the Government might suffer because of the reserved election was indeed prescient. Speaking in September, the PM said ‘Did I know that this subject would be a difficult one? That it would be unpopular and would cost us votes? Yes, I knew. If I do not know that these are sensitive matters, I cannot be in politics.’

YKA polling results from September show across the board declines for the PAP Government. Community satisfaction slipped six percentage points from 76% to 70% while the Blackbox Government Satisfaction Index (GSI) dropped 3 points to 79. Government numbers for the month fell across 15 areas (out of 21).

This month’s YKA also shines a light on up and coming Chinese tech brands and why they are a hit with Singapore youth.

YKA - September 2017