Black Box
Key Consultants


Saurabh Sardana, Executive Director

Saurabh has been advising clients across the region for over a decade on public policy issues, organisational reputation and branding.  He has worked extensively with national and local government bodies, global charities and foundations, VWOs & Fortune 500 companies. His expertise lies in identifying the core beliefs and opinions that shape citizen and voter perceptions and attitudes. His wide policy research experience enables him to help clients solve tough organizational & communications challenges.


 Susan Lee, Office Manager

Susan has worked with Blackbox for over a decade and has helped to shape the company’s evolution from a small consultancy to one of Singapore’s largest research agencies. She oversees our office and liaises closely with clients to ensure their needs are being taken care of fully.

Prior to joining Blackbox, Susan worked with IBM for 12 years as well as the hotel sector and a property management role in Australia.


Johannes Loh, Research Director

Johannes is a specialist in strategic public policy studies and oversees both Government and NGO studies at Blackbox.  He is a seasoned analyst on social and political issues in Singapore and was a go to commentator for media during the 2015 General Election in Singapore.  He has more than seven years of professional experience spanning both public and private sector organisations.

Prior to joining Blackbox Research Johannes worked as a project leader and researcher at the Lee Kuan Yew School of Public Policy examining solutions to service delivery gaps for Asia’s urban poor.


Joyce Atendido, Associate Research Director

Joyce has more than a decade of market research experience and has worked with Blackbox for nearly a decade.  Prior to Blackbox Research, Joyce worked for AC Nielsen in the Philippines and in Singapore. Joyce is an experienced quantitative research with an extensive background in many types of research particularly online research programs, customer service and large complex studies in the government sector.


Arunima Bhardwaj, Associate Research Director

Aru oversees consumer projects across the region covering markets in both SE and North Asia.   Her work covers leisure and entertainment, online retail and financial services as well as health and education.

Arunima worked previously with government agencies in India (including the national Health and Education Ministries), global organizations such as UNICEF and the World Bank as well as major global FMCG companies such as Unilever, Nestle, Fonterra, Hershey’s and Mondelez. She also specialised in media measurement and analysis at HT Media Ltd (India).


Keegan Goh, Head of Field Operations

Keegan has over 15 years of experience in the market research industry, specialising in field operations management.  At Blackbox, Keegan has built one of the largest and most technologically advanced field teams in Singapore.  He supervises all our field operations both locally and internationally and his capabilities encompass a wide spectrum of industries as well as the Government sector.